Privacy policy

Last updated: 5 May 2026

This Privacy Policy explains how SAYF Australia ("SAYF", "we", "us", "our") collects, uses, stores, discloses and protects your personal information when you visit, use, or make a purchase from sayfaustralia.com.au (the "Website"), or otherwise communicate with us (collectively, the "Services").

SAYF Australia is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). Our Services are hosted by Shopify, which also collects and processes certain personal information as described in this Policy.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.By visiting sayfaustralia.com.au, making a purchase, or signing up to our mailing list, you acknowledge that you have read this Privacy Policy and agree to the collection and use of your information as described here.

1. Personal Information We Collect

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with our Services, we may collect or process the following categories of personal information:

Contact details including your full name, email address, phone number (if provided), billing address, and shipping address
Financial information including payment card information, transaction details, form of payment, and payment confirmation details. Full card details are processed securely by our payment processors — we do not store full card numbers on our systems
Account information including your username, password, security questions, and preferences if you create an account
Transaction information including items you view, add to cart, purchase, return, or exchange, and your order history
Communications with us including information you provide when contacting us for customer support, submitting feedback, or making an enquiry
Device information including your device type, browser type, network connection, IP address, and other unique identifiers
Usage information including how and when you interact with and navigate our Website

Note on Bluetooth functionality: The SAYF personal alarm connects to your phone via Bluetooth and, when activated, triggers your phone's native emergency SOS function. This is a device-level function built into your phone's operating system. SAYF Australia does not collect, store, or process any emergency contact information through this feature. Any emergency contacts you have configured on your phone are managed entirely by your phone's operating system and are not accessible to or stored by SAYF Australia.

2. How We Collect Your Personal Information

We collect personal information from the following sources:

Directly from you when you make a purchase, sign up to our mailing list, create an account, complete a form, or contact us
Automatically through our Website using cookies, pixel tags, and similar tracking technologies when you visit or interact with our Website (see Section 9 on Cookies and Tracking Technologies)
Through our service providers including Shopify, which processes certain data as part of providing our e-commerce platform
Through third-party platforms including Klaviyo, Meta (Instagram and Facebook), and TikTok when you interact with our content or advertisements on those platforms
From our business and marketing partners in accordance with their own privacy notices

3. How We Use Your Personal Information

Depending on how you interact with our Services, we may use your personal information for the following purposes:

To provide, fulfil, and improve the Services, including processing your payment, fulfilling your order, arranging shipping, processing returns or exchanges, managing your account, and creating a personalised shopping experience
To communicate with you about your order, including order confirmation, shipping updates, and delivery notifications
To respond to your enquiries, complaints, or feedback
To send you marketing and promotional communications by email or other channels where you have expressly consented. You may opt out at any time
To show you relevant advertising on our Website and on third-party platforms based on your interactions with our Services
To authenticate your account and provide a secure shopping and payment experience
To detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
To comply with our legal obligations under Australian Consumer Law, the Privacy Act 1988 (Cth), and other applicable legislation
To enforce our Terms of Service and protect our rights and the rights of our customers

4. How We Disclose Your Personal Information

We do not sell, rent, or trade your personal information to third parties for their own independent marketing purposes. We may share your personal information with trusted third parties for the legitimate purposes described in this Policy, including:

Shopify Inc. — our e-commerce platform provider, which processes transactions, stores order data, and provides the technical infrastructure for our Services. See Section 5 below for more detail on Shopify's role
Klaviyo — our email marketing platform, which manages our mailing list and automated email communications
Australia Post and other courier and delivery services — for the purpose of fulfilling and delivering your order
Meta Platforms Inc. (Facebook and Instagram) and TikTok — for advertising measurement, analytics, and retargeting where you have interacted with our content
Google LLC — for website analytics through Google Analytics
Payment processors — including those facilitated through Shopify Payments, to process your transactions securely
Our professional advisers including lawyers, accountants, and insurers where reasonably necessary
Law enforcement or government authorities where required or permitted by law, or to respond to valid legal process
A third party in connection with a business transaction such as a merger, acquisition, or sale of assets, subject to confidentiality obligations

Where we share your information with third parties, we take reasonable steps to ensure they handle your information in accordance with the Privacy Act 1988 (Cth) and applicable privacy standards.

5. Our Relationship with Shopify

The Services are hosted by Shopify Inc. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve those Services. Information you submit through our Website will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

In addition, to help protect, grow, and improve our business, we use certain Shopify features that incorporate data from your interactions with our store, along with other merchants and with Shopify. In these circumstances, Shopify is independently responsible for the processing of your personal information and for responding to requests to exercise your rights over that data.

To learn more about how Shopify uses your personal information and the rights you may have, please visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/consumers. To exercise rights related to data processed by Shopify directly, visit the Shopify Privacy Portal at https://privacy.shopify.com/en.

6. Storage, Security and Retention of Your Personal Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps include:

Using secure, encrypted connections (HTTPS/SSL) across our Website
Storing data through reputable third-party platforms including Shopify, which maintains PCI DSS Level 1 compliance for payment data security
Limiting access to personal information to those within our business who require it to perform their role

Your personal information may be stored and processed on servers located outside Australia, including in the United States and other countries, where our third-party service providers operate. We take reasonable steps to ensure those providers maintain standards consistent with the Australian Privacy Principles.

For transfers of personal information that may be subject to European or United Kingdom data protection laws, we rely on recognised transfer mechanisms including the European Commission's Standard Contractual Clauses or equivalent contractual protections.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee complete security of information transmitted to or from our Website. We recommend you do not use unsecured channels to communicate sensitive information to us.

We will retain your personal information for as long as necessary to fulfil the purposes for which it was collected, to maintain your account, to comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will take reasonable steps to destroy or de-identify it.

7. Marketing Communications

We may send you marketing emails, SMS messages, or other promotional communications where you have expressly consented to receive them. Every marketing communication we send will include a clear and easy option to unsubscribe or opt out.

We comply with the Spam Act 2003 (Cth) in all marketing communications and will not send unsolicited commercial electronic messages.

If you unsubscribe from our marketing list, we may still contact you in relation to transactional matters directly related to your account or orders, such as order confirmations, shipping updates, and returns. These transactional communications are not promotional in nature and are not subject to your marketing opt-out.

8. Your Rights and Choices

Depending on where you live and applicable law, you may have some or all of the following rights in relation to your personal information. These rights are not absolute and may apply only in certain circumstances. In some cases, we may decline your request as permitted by law, and we will explain why.

Right to Access — you may request access to the personal information we hold about you
Right to Correct — you may request correction of personal information that is inaccurate, out of date, incomplete, or misleading
Right to Delete — you may request that we delete personal information we hold about you, subject to legal obligations that may require us to retain certain records
Right of Portability — you may request a copy of the personal information we hold about you and, in certain circumstances, request that we transfer it to a nominated third party
Right to Withdraw Consent — where we rely on your consent to send marketing communications, you may withdraw that consent at any time by clicking 'Unsubscribe' in any of our emails or by contacting us at hello@sayfaustralia.com.au
Right to Object — you may have the right to object to certain processing of your personal information, including processing for direct marketing purposes

To exercise any of these rights, please contact us at hello@sayfaustralia.com.au. We will respond to your request within a reasonable timeframe and in accordance with our obligations under the Privacy Act 1988 (Cth). We may need to verify your identity before processing your request.

If we decline your request, we will provide you with our reasons and information about how you may seek a review of that decision.

You may designate an authorised agent to make privacy requests on your behalf. Before accepting such a request, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may ask you to verify your identity directly with us.

We will not discriminate against you for exercising any of these rights. You will not be denied goods or services, charged different prices, or provided a different level of service as a result of exercising your privacy rights.

For rights related to data processed by Shopify directly, please visit the Shopify Privacy Portal at https://privacy.shopify.com/en.

9. Cookies and Tracking Technologies

Our Website uses cookies and similar tracking technologies to improve your experience, analyse Website traffic, and assist with our marketing and advertising activities. Cookies are small data files stored on your device when you visit a website.

We use the following types of cookies:

Essential cookies — necessary for the Website to function correctly, including cart management, session continuity, and secure checkout
Analytics cookies — to understand how visitors use our Website, including which pages are viewed most frequently and how visitors navigate the site (including Google Analytics)
Marketing cookies — to measure the effectiveness of our advertising and to deliver relevant advertisements to you on third-party platforms including Meta (Facebook and Instagram) and TikTok

You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect your ability to use some features of our Website, including the shopping cart and checkout.

Our Website uses the Meta Pixel and the TikTok Pixel. These tracking technologies collect information about your visits to our Website and share it with Meta and TikTok to help us measure advertising effectiveness and show you relevant advertising. This processing is governed by Meta's and TikTok's respective privacy policies.

Where required by law, we will request your consent before placing non-essential cookies on your device.

10. Third-Party Websites and Links

Our Website may contain links to third-party websites, including our social media profiles and payment processor pages. These websites are not operated by us and are not covered by this Privacy Policy. We do not guarantee and are not responsible for the privacy or security of any third-party website, including the accuracy or completeness of information found on those sites.

Information you share on public or semi-public platforms, including third-party social networking platforms, may be viewable by other users of those platforms without limitation as to use by us or any third party. Our inclusion of links to third-party sites does not imply endorsement of those sites or their operators.

11. Children's Privacy

Our Website and products are not directed at children under the age of 15. We do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us at hello@sayfaustralia.com.au and we will take steps to delete that information promptly.

As of the date of this Privacy Policy, we do not knowingly sell or share the personal information of individuals under 16 years of age.

12. Complaints and Appeals

If you have a concern or complaint about how we have handled your personal information, we encourage you to contact us first so we can attempt to resolve it directly.

Contact us at: hello@sayfaustralia.com.au. We take all privacy complaints seriously and will respond within 30 days of receiving your complaint.

If you are not satisfied with our response, you may request an internal review by contacting us again and asking for your complaint to be escalated. If you remain unsatisfied following our internal review, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

Website: www.oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001

13. International Transfers

We may transfer, store, and process your personal information outside Australia, including in the United States and other countries where our third-party service providers operate. When we do so, we take reasonable steps to ensure your information is protected to a standard consistent with the Australian Privacy Principles.

For personal information that may be subject to European Economic Area or United Kingdom data protection legislation, we rely on recognised legal transfer mechanisms including the European Commission's Standard Contractual Clauses or equivalent protections issued by the relevant UK authority, unless the transfer is to a country already determined to provide an adequate level of protection.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the 'Last updated' date at the top of this Policy and provide notice as required by applicable law.

We encourage you to review this Policy periodically. Your continued use of our Website after any changes are posted constitutes your acceptance of the updated Policy.